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Glossary of Typography Terms
Ascender (height): The portion of a letter in a Latin alphabet that extends above the baseline of a font. Baseline: The line upon which most letters “sit” and below which descenders extend. Typography...
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The Pepsi Logo: An Observation
Can with Pepsi Logo The introduction of the new Pepsi logo caused quite the stir in the logo design community last year. Everyone has offered their two cents on the logo refresh, as well they should....
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Now That’s Clever! – Popchips Logo
Popchips Logo Popchips Packaging I came across this logo and package design in a fitness magazine advertisement last month. I think this design made some great use of the Gestalt Law of closure. The...
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Now That’s Clever – Truce Logo
Truce Logo by Turner Duckworth Truce Packaging by Turner Duckworth I have found my new logo design hero: Turner Duckworth. Duckworth is a logo, brand, and package designer. You may have seen some of...
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